Terms of Service

These Terms of Service (the “Terms”) are an agreement between you (“you” or the “Merchant”) and ururu LLC (“ururu,” “we,” “us,” or “our”) governing your use of the ururu platform, including the ururu.store dashboard, the provisioning and hosting of your store at a .ururu.store subdomain, and any related services (together, the “Service”). By creating an account, clicking to accept these Terms, or using the Service, you agree to be bound by them. If you are using the Service on behalf of a business, you represent that you are authorized to bind that business.

Please read Section 15 (Dispute Resolution; Arbitration; Class-Action Waiver) carefully. It requires disputes to be resolved by binding individual arbitration and waives your right to a jury trial and to participate in a class action.

1. The Service

ururu is a hosting and commerce platform for independent makers. We provision a self-contained online store for you, served from a .ururu.store subdomain, and provide tools to manage your store’s content, products, orders, and payments. ururu is a provider of infrastructure and tools — you, the Merchant, are the seller of record for everything sold through your store.

2. Accounts and Eligibility

You must provide a valid email address and keep your account secure. Authentication uses email sign-in links and passkeys; you are responsible for activity that occurs under your account. You must be at least 18 years old and capable of forming a binding contract.

3. Subscription and Billing

• —The Service is offered on a subscription basis at $5 per month, billed in advance through our payment processor.
• —First-time subscribers pay a discounted $1 for their first month; the subscription then automatically renews at $5 per month until cancelled.
• —Automatic renewal; how to cancel. Your subscription renews automatically at the end of each monthly billing period at the then-current price, and your payment method on file will be charged, until you cancel. You may cancel at any time from your dashboard. Cancellation takes effect at the end of the current billing period, and you will not be charged for subsequent periods.
• —Fees are non-refundable except where required by law. We may change subscription pricing on reasonable advance notice; changes apply to the next billing period after the notice.
• —ururu charges no per-transaction or commission fee for its own account, and the subscription is the only charge ururu makes to you. The one exception is the optional affiliate program: if you choose to enable affiliate commissions, the commission rate you set is collected on each eligible sale (as a Stripe Connect application fee) and passed through to the affiliate who referred the sale — ururu retains none of it. Your payment processor (Stripe) separately assesses its own processing fees directly to you — see Section 4.

4. Payments to You (Stripe Connect)

Customer payments are processed through Stripe using a Stripe Connect account that belongs to you. By accepting payments through the Service you also agree to the Stripe Connected Account Agreement. Stripe — not ururu — holds your funds, handles payouts, and assesses payment-processing fees. ururu never takes custody of your sales proceeds. You are responsible for the configuration of your Stripe account, including tax settings, payout details, and business information that ururu cannot set on your behalf.

5. Your Store, Content, and Responsibilities

You own the content you upload (product information, images, text, and your store’s policies) and you are solely responsible for it. As the seller of record, you are responsible for:

• —The accuracy of your listings, pricing, and inventory, and for fulfilling and shipping orders you accept.
• —Your store’s own legal documents — including its privacy policy, terms of sale, refund/return policy, and shipping policy. ururu may provide editable templates to help you create these, but the templates are starting points only, not legal advice, and you are responsible for their accuracy and for complying with the laws that apply to your business and customers.
• —Collecting and remitting any taxes applicable to your sales, and for obtaining any licenses your business requires.
• —Handling your customers’ personal information lawfully. As between you and ururu, you are the controller (or, under applicable US state privacy laws, the business) with respect to your customers’ data, and ururu processes it on your behalf as a service provider/processor, as described in our Privacy Policy and our Data Processing Addendum.

Our Data Processing Addendum (the “DPA”), available with these documents, is incorporated into these Terms and governs ururu’s processing of shopper personal information on your behalf.

You grant ururu a non-exclusive license to host, store, reproduce, and display your content solely to operate and provide the Service.

6. Acceptable Use

Your use of the Service and the products you sell must comply with our Acceptable Use Policy, which is incorporated into these Terms. We may suspend or terminate stores that violate it, as described in Section 8.

7. Intellectual Property

ururu and its underlying software, design, and trademarks are owned by us. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service while your subscription is active. We grant you no rights in our trademarks beyond identifying that your store runs on ururu.

8. Suspension and Termination

You may stop using the Service and cancel at any time. We may suspend or terminate your access, or remove content, immediately and without prior notice if you breach these Terms or the Acceptable Use Policy, fail to pay, or use the Service in a way that creates legal risk or harms the platform, other merchants, or any third party. Where practicable we may give notice, but we are not required to. On termination, your subdomain stops serving your store and we may delete your store content after a reasonable period. You remain responsible for fulfilling orders placed before termination.

9. DMCA Notice and Takedown

ururu respects intellectual property rights and responds to clear notices of alleged copyright infringement consistent with the Digital Millennium Copyright Act (DMCA). If you believe content on a store hosted by ururu infringes your copyright, send a written notice to our designated agent that includes: (a) your physical or electronic signature; (b) identification of the copyrighted work claimed to be infringed; (c) identification of the material claimed to be infringing and information reasonably sufficient to locate it (for example, the store URL); (d) your contact information; (e) a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and (f) a statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on its behalf.

Designated Agent: ururu LLC, 62 Clermont Ave Apt 305, Brooklyn, NY 11205; email: legal@ururu.store.

We may remove or disable access to allegedly infringing material and, in appropriate cases, terminate the accounts of repeat infringers. If you believe your material was removed by mistake or misidentification, you may submit a counter-notification to the designated agent containing the information required by the DMCA.

10. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. URURU DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, OR THAT DEFECTS WILL BE CORRECTED.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, URURU WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, REVENUES, DATA, OR GOODWILL. URURU’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID URURU FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED US DOLLARS ($100).

Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including liability for gross negligence, willful misconduct, fraud, or fraudulent misrepresentation. Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you.

12. Indemnification

You agree to indemnify, defend, and hold harmless ururu and its officers, members, employees, and agents from and against any claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising out of your store, the products you sell, your content, your handling of customer data, your violation of any law or third-party right, or your breach of these Terms.

13. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will provide notice (for example, by email or in the dashboard) and, where appropriate, ask you to accept the updated Terms. Continued use of the Service after an update means you accept it.

14. Governing Law

These Terms are governed by the laws of the State of New York and applicable US federal law, without regard to conflict-of-laws rules. Subject to Section 15 (Dispute Resolution), the state and federal courts located in Kings County, New York will have exclusive jurisdiction over any dispute not subject to arbitration, and you consent to personal jurisdiction and venue there.

15. Dispute Resolution; Arbitration; Class-Action Waiver

Please read this section carefully — it affects your legal rights.

Informal resolution first. Before starting an arbitration, you agree to first contact us at legal@ururu.store and give us 30 days to resolve the dispute informally.

Binding arbitration. Except as set out below, any dispute arising out of or relating to these Terms or the Service that is not resolved informally will be resolved by binding individual arbitration administered by a recognized, neutral arbitration provider that ururu designates, under that provider’s applicable commercial arbitration rules. The Federal Arbitration Act governs the interpretation and enforcement of this section. Judgment on the award may be entered in any court with jurisdiction.

Class-action waiver. You and ururu agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person’s claims or preside over any form of class proceeding.

Exceptions. Either party may (a) bring an individual claim in small-claims court if it qualifies, and (b) seek injunctive or equitable relief in court to protect intellectual property or stop unauthorized access to the Service.

Mass-arbitration / batching. If 25 or more similar arbitration demands are submitted by or with the assistance of the same or coordinated counsel, the parties agree the demands will be administered in staged batches to promote efficiency, with filing fees and timelines adjusted accordingly as permitted by the administrator’s rules.

Opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by sending written notice to legal@ururu.store stating your name and that you opt out of arbitration. Opting out does not affect any other part of these Terms.

Severability. If the class-action waiver is found unenforceable as to a particular claim, that claim will proceed in court, but the rest of this section still applies to all other claims.

16. General

Entire agreement. These Terms, together with the Acceptable Use Policy, Privacy Policy, and DPA, are the entire agreement between you and ururu regarding the Service and supersede any prior agreements.

Assignment. You may not assign these Terms without our consent; we may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets.

Severability. If any provision is held unenforceable, the rest remains in effect.

No waiver. Our failure to enforce any provision is not a waiver of it.

Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.

Notices. We may give you notice by email or through the dashboard. Legal notices to ururu must be sent to legal@ururu.store and, where a physical address is required, to ururu LLC, 62 Clermont Ave Apt 305, Brooklyn, NY 11205.

Relationship. You and ururu are independent contractors; these Terms create no partnership, agency, or employment relationship.

17. Contact

Questions about these Terms? Contact us at support@ururu.store. Legal notices: legal@ururu.store.